Digital and precision agriculture involves the use of advanced technologies such as wireless remote monitoring, digital sensors, drones, and AI-driven analysis.
Just as everyday people use smartwatches and smartphones to support their daily lives, digital and precision agriculture enable farmers to make informed decisions about pesticide, fertiliser, and water use, as well as overall farm management.
Our sector is making significant investments in digital farming tools for UK farmers. By embracing digital tools in food production, farmers can optimise resource use without compromising crop output. For example, satellite and drone imagery can provide valuable insight into plant health across entire fields. Tractors and harvesters can also provide information on soil type and condition, as well as water and nutrient availability.
No two farms are the same, which makes digital and precision agriculture especially attractive to farmers due to their versatility and ability to boost both productivity and sustainability.